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152 people bought this in 48 hours

Dulux Magic Pure brilliant white Matt Emulsion paint, 5L

Sold & shipped by B&Q
£35£7 per l
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Product details

Product information

This emulsion paint is suitable for for use on interior walls & ceilings and covers up to 13 m² per litre on average.

  • Surface Preparation - Ensure surfaces are clean and free from grease and dust.
  • Instructions for Use - Apply 2 coats with a brush or roller, leave 4 hours between coats. Do not apply in very damp or humid conditions or in extreme temperatures. TIP: If the colour change is strong, more coats may be required.

Features and benefits

  • Great coverage, it is formulated to fade from pink to white in under one hour
  • We recommend using a one coat roller for optimal application
  • For best results follow the instructions on the tin carefully, a second coat may be required if overpainting a darker colour with a lighter top coat
  • Control air pollutants by choosing products with lower solvent levels
  • Dulux Magic white matt emulsion helps you to achieve the perfect patch free finish. It is specially formulated to fade from pink to white in under one hour, making sure you never miss a bit of wall when painting.

Legal information

  • Contains 1,2-benzisothiazol-3(2H)-one and C(M)IT/MIT(3:1). May produce an allergic reaction.Warning! Hazardous respirable droplets may be formed when sprayed. Do not breathe spray or mist.

Health and safety

Please note that this item has additional safety or regulatory datasheets available. The product may have possible health and safety hazards covered in these documents. Refer to the container for full information and always follow the instructions.

Specifications

BrandDulux
Application methodBrush or roller
ColourPure brilliant white
Container typeTin
Coverage13m²
Drying time4 h
Recoat time4 hours
VOC levelLow
Volume5000ml
Product code5010212633830
Reviews
3.97 / 5(102 reviews)

Fred Pi - 3 / 5 - 25/04/2025

Not wonderful

Colour is greyer than I expected when dry. Needed more coats than I was expecting. The Magic pink colour wasn't as strong as I would have liked and faded too quickly. Overall definitely not worth the price premium but it did the job.

Wally77 - 5 / 5 - 22/04/2025

Magic!

Was dubious about how this would work, but does exactly what it says on the tin!

27liz - 5 / 5 - 19/04/2025

This is brilliant

This is brilliant. Re painting my whole house white on white so having it start pink makes it so much easier especially depending on the light in the room. Shame it’s a bit pricey, but worth it for ease of use. It goes on well and looks great when dried

Andy_61 - 5 / 5 - 13/04/2025

Great product

This is really good white matt ceiling paint, goes on well easy to apply not much splashing and coverage is excellent. Have used this since it was first introduced and doesn't disappoint.

MrBic - 5 / 5 - 10/04/2025

Excellent Product

After using normal white emulsion paint on ceiling and struggling to see where I had painted Idecided to buy Dulux Magic White, I certainly wasn't disappointed. I could see where I had applied the paint and didn't end up painting the same areas twice. Excellent product 👌

Wheeze - 5 / 5 - 01/04/2025

Easy job

Easy to see where you have done. Can not miss a bit. Takes the stress away.

Stevely29 - 5 / 5 - 31/03/2025

Dulux paint

Good quality paint. Might not be the cheapest but gives excellent coverage

Fran05 - 5 / 5 - 30/03/2025

Great product

I bought this last month. Love that it goes on pink so you can see what you’ve painted as you go

Jj51 - 5 / 5 - 16/03/2025

Dulux magic pure brilliant white

I’ve used this for years great to follow when applying wouldn’t go past it and goes brilliant white after applying

Carp123 - 5 / 5 - 11/03/2025

Duluth magic white

I’ve used this paint for many years and find in excellent in terms of the pink colouration highlighting were I’ve painted up to and it’s great in terms of coverage.